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Brand story

During the late 80s, the first Castle product emerged as the result of a laboratory accident, where the laboratory team discovered the product’s amazing cleaning function, subsequently developing the company into a cleaning brand. At the time, Castle’s business coverage spanned a broad range of industries, from professional cleaning services and coin launderettes to motels and apartments among others, even becoming their sole cleaning products supplier. Through the support and dedication of its family members and employees, the Castle family business grew in popularity as more families used Castle products with immense satisfaction. Castle established a close relationship with customers, actively seeking and utilising their opinions and feedback to refine its products and ensure they addressed the true needs of their users. Through relentless persistence to deliver on perfection, our brand successfully spread through word of mouth across Australia.

Consumer needs continued to evolve in the early 90s, as people started looking not only for cleaning function but fragrance, softness, stain removal and sterilisation abilities. Having been born out of a laboratory, Castle conducted scientific research and embarked on studying highly effective and multifunctional biocatalysts – enzymes. The advanced enzyme not only plays an important role as a medium in cleaning, it can combine with other chemical compounds and generate different cleaning formula to target the market’s needs. As enzymes are natural substances, it is harmless to nature and humans and is loved by users. Over time, Castle developed its raw material from possessing cleaning function to become a versatile substance, producing various unique products designed to satisfy consumers needs and provide comprehensive and powerful cleaning products.

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As business grew, Castle wanted its family business to not only provide excellent cleaning products to Australian families but also bring these effective formulas to families around the world, helping people strive for a better lifestyle. Eyeing an opportunity, Castle crossed the Pacific and landed in Hong Kong, where it gained popularity among locals who loved its cleaning ability and diverse range of products, becoming a top choice for Hong Kong people and establishing itself as a well-known household brand.